SEO can be a big scary topic. You’ve heard or read a bit about it. Everyone tells you need it — you think you need it, too. But admit it: you have no idea what it really means.
This presentation aims to help the small business owner, non-profit webmaster, or personal blogger understand some basic principles and best practices around SEO.
DIY, or at least know the right questions to ask when someone comes selling you SEO services.
What you’ll learn:
- Basic SEO concepts
- Keyword research and implementation
- Onsite SEO (using the Yoast plugin)
- Things to consider when hiring an SEO company
