An overview of content marketing and how to use WordPress’ features to promote your firm and your products or services online and beyond.
The presentation will include
- Content marketing basics
- The importance of knowing your audience
- Tailoring your site to your audience
- Social Media
- SEO / SEM
- Email Marketing
- Establishing Goals and Measuring Progress
Each area will be covered in overview fashion and will include a discussion of appropriate WordPress plugins and widgets and examples of how you might use them.
